As an attorney, it’s incredibly important to have a blog. Having a blog allows you to connect with your audience in ways that a simple website just can’t accomplish. Blogs also give you a great upper hand when it comes to keyword relevance, but you already knew that! However, there are a few things that local attorneys should really pay attention to when they’re blogging. Here are 7 simple tips that can help you to make your blog great!
Tip #1: It’s OK To Be A Follower Every Once In A While
Everywhere you go online, you’ll learn about how you want to be an authority. I understand that it’s important to position yourself as an authority in your industry, but you’re not going to be able to do that without being a follower first. For instance, we’ve done pretty good here, but we still follow great blogs like Search Engine Land, Moz, Local Vox, and more; they help us stay ahead of the curve. To build yourself up as the authority attorney in your area that everyone wants to go to, start following other authorities. Doing things like commenting on their blogs, following them on social media, and more can really help you in the long run!
Tip #2: Don’t Talk About The Same Thing Over, and Over, and Over!
I can’t tell you how many attorney blogs I’ve happened across that seem to talk about the same thing over and over. It seems like every third or fourth post is the same thing you just read. When it comes to blogging, redundancy is not a good idea! Sure, you want to get your point across, but you don’t need to write 10 posts that say the same thing to do that. Another reason you may be doing this is because you’ve got no idea what you should be writing about. AttorneySync wrote a great post that can help you figure that out.
Tip #3: Stop Being So Complex
As an attorney, chances are that you’ve achieved a higher level of education than most of your clients will have achieved. So, when writing your blog posts, you may find yourself getting overly complex; as that may be the type of content you’d look for if you were researching the topic. Unfortunately, your audience isn’t going to have as easy of a time digesting complex content as you will. Even if they did, the average person decides if they want to read your post or move on within 8 seconds. Few people will want to read textbook like posts after the first 8 seconds. So, instead of being complex, simplify things to make your content more appealing.
Tip #4: Use WordPress
We’ve tried all kinds of different content management systems. We’ve even gone as far as building our own CMS. However, we’ve got to admit that when it comes to blogging, the top content management system out there is WordPress. WordPress is incredibly user friendly and allows you to add free plugins that can help with SEO, blog management, marketing, appearance, and more!
Tip #5: Allow Comments
A blog is a place for community. The larger your community, the more your blog will do for your firm as a whole. That’s why I’m so shocked at the number of blogs out there that don’t allow readers to comment on what they’ve read. Don’t turn your comments off. Instead, do what you can to make your comment form robust and inviting!
Tip #6: Use SEO by Yoast
You may have read the name on our blog in the past. SEO by Yoast is by far, the best WordPress plugin we’ve found to help with optimizing your blog! It focuses entirely on white-hat factors that Google is looking for and walks you through making your posts stand out to search engines!
Tip #7: It Doesn’t Have To All Be Business
Often times, attorney blogs are all about business. Although, that’s a great way to get your keyword relevance across to the search engines, it’s not going to help much with creating a community. Sometimes it’s best to put business aside and write about yourself, your family, your hobbies; anything you can think of that will help your audience get to know you better. This will help you build the relationships that will make your blog successful.
Final Thoughts
As mentioned above, having a blog is incredibly important for attorneys. Following these tips, you’ll be able to make your blog great! If you’d like help managing your blog, contact us today!
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